Art Direction

Graphic Design



This project was

created in response

to a brief set by the

prestigious design

agency Elmwood.

Florin won the brief,

and the main article

can be found here.

Statistics from Age UK show that up-to 4.2 million people over the age of 65 have never used the internet and as we move to a more digital way of banking this generation may get lost in the process.

This is where Florin comes in. Florin is an application that looks to simplify the online banking process from the ground up. Design conventions are flipped in the name of accessibility. Everything is large, bold and clear. Buttons are labeled to show what they do and things that correlate to items in the real world are shown on screen to further reduce confusion.