— PROJECT NAME

TD Bank

(concept)


— ROLE

Art Direction

Graphic Design

Branding


TD Bank is an American national bank.


I had seen the logo for TD Bank a few times prior to this project and it has always jumped out to me as being pretty boring. I don’t personally think it looks very professional and I don’t think it fits very well with a bank of their magnitude. I took it upon myself to come up with a re-design concept for themselves to try and give things a new lick of paint. I wanted to embody the idea of growth and security and i think the double linking square icon I created does this in abundance.