— PROJECT NAME
Your Gym is an up and coming fitness establishment based in London
I was tasked with creating a brand identity for the outfit. I took alot of inspiration fro Paula Scher's branding of the Public Theatre
and I looked to showcase how the gym can mould to any person's needs. I did this by creating a dynamic typographic system that stretches to mimic both the activity that you might undertake in the gym but also as stated above the fact that a gym is for everyone's need's. I paired this with a hue of colours to choose from and i think the finished article is one of my better works.