— PROJECT NAME

Your Gym

— ROLE

Art Direction

Graphic Design

Branding

Your Gym is an up and coming fitness establishment based in London

I was tasked with creating a brand identity for the outfit. I took alot of inspiration fro Paula Scher's branding of the Public Theatre

and I looked to showcase how the gym can mould to any person's needs. I did this by creating a dynamic typographic system that stretches to mimic both the activity that you might undertake in the gym but also as stated above the fact that a gym is for everyone's need's. I paired this with a hue of colours to choose from and i think the finished article is one of my better works.